Roselyn Grullon


Sanchez Family Deli Grocery
2026
Oil on canvas

           
June in the Bronx
2026
Oil on canvas
Welcome to the Bronx

2026

Oil on canvas
Rollos

2025

Oil on canvas 



In 2019, I collaborated with Nike and Cultivator to design Nike 718s, a conceptual sneaker inspired by the cultural landscape of the Bronx. Created during a period of rapid neighborhood transformation, the project uses footwear as a medium for documenting identity, place, and community. Drawing from the borough's architecture, street culture, and everyday visual language, I developed a concept that positioned the sneaker as both a product and a storytelling object. The project concluded with an original campaign that I art directed and photographed on location throughout the Bronx.






Bronx Native is a community-driven streetwear brand I co-founded in 2016 to celebrate the culture, creativity, and resilience of the Bronx. As Creative Lead, I developed the brand's visual identity through apparel design, campaign art direction, photography, styling, and content production. The work explored fashion as a tool for community storytelling, creating products and campaigns that reflected the people, neighborhoods, and cultural identity of the borough.
ROSA'S  is an ongoing multidisciplinary project that explores fashion, beauty, and material culture through the lens of the Dominican diaspora. Named after my mother, the brand serves as a platform for developing products, garments, and visual narratives that celebrate cultural identity while challenging issues of colorism, whitewashing, and cultural appropriation. Through research, storytelling, and design, ROSA'S reimagines everyday objects and traditions as contemporary expressions of heritage.
Personal Work



Roselyn Grullon
info@roselyngrullon.com
@roselyngrullon

Roselyn Grullon is a Bronx-based Dominican multidisciplinary artist and designer whose practice explores memory, identity, migration, and material culture through fashion, textiles, photography, painting, and research. Drawing from personal archives and Dominican traditions, her work investigates how objects, garments, and inherited practices preserve cultural histories while examining questions of belonging, labor, and diaspora. She received a BFA in Fashion Design from Parsons School of Design and is currently developing new work through the Pepatián Artist Residency.